Colorado’s new ‘deepfake’ law requires campaign ads to disclose AI-generated content

The Denver Post: Colorado campaign ads with audio, video and other content generated using artificial intelligence will need to feature prominent disclosures under a bill signed into law by Gov. Jared Polis over the weekend.

The law, passed as House Bill 1147, likens “deepfakes,” or the use of AI to create false depictions of people doing or saying things, to forcing the subject to act under duress. It warns that candidates’ reputations can be “irreparably tainted” by fabricated messages and requires “clear and conspicuous” disclosures when they’re used to portray candidates within 60 days of a primary election or 90 days of a general election.

The new law gives people the right to file administrative complaints with the Secretary of State’s Office alleging violations of election law and also gives candidates the ability to sue over the dissemination of deepfakes.

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