Opinion: Your local newspaper does the work; big tech reaps the ad dollars

The Colorado Sun: Grand Junction’s Daily Sentinel is the largest circulation newspaper between Denver and Salt Lake City. When its owner and publisher, Jay Seaton, assumed his post in 2009, there were 210 employees. Now there are 67, including staffers at radio stations Grand Junction Media also owns. The paper’s existing revenue model, he tells me, “broke under my feet.”

Seaton is trying to make the transition from an advertising-based model to an audience- or subscription-based one. He thinks a bill recently introduced in the United States Senate might facilitate the shift. “I do think it could help in the short-term to bridge from the model we’ve had over the last 100-plus years to a new revenue model,” he said.

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