New data privacy law lets Coloradans choose whether companies can collect information

The Denver Post: Colorado will make it easier for consumers to protect their personal data online beginning in July 2023.

Gov. Jared Polis signed SB21-190 into law Wednesday. The data privacy bill will allow people to opt out of data collection on websites and require companies to make clear three things: what data they collect, what they do with the data and how long they keep it. There are some exceptions for financial institutions, and regulations will differ depending on the size of the company.

The bipartisan bill received large support in both chambers of the Legislature this year, and Colorado is now the third state to have passed a comprehensive data privacy law alongside Virginia and California. A few business groups worried about the cost to implement different states’ policies, while privacy advocates argued Colorado’s law doesn’t go far enough.

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