Colorado Politics: A dangerous precedent is potentially afoot in the Colorado state Senate right now, where a bill was recently introduced to restrict advertising for local broadcast media across Colorado.

Senate Bill 26-131, seemingly designed to discourage Coloradans from participating in legalized sports wagering, doesn’t just limit what can be advertised, but also when advertisements can air. The specific provision calls for a restriction of sports betting advertisements from airing during hours when those under 21 could make up a significant portion of the viewing audience.

At first glance, that may sound reasonable. But the reality of how local broadcast television and radio actually operate makes this far more complicated — and the consequences for Colorado’s local stations far more serious — than supporters of this bill acknowledge.

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