Companies collect and share your online data. Colorado wants to become one of the only states to give consumers more say.

The Denver Post: Social media ads sometimes seem to know a little too much about you — where you shop, the products you buy or what websites you’ve been frequenting.

Big tech companies store this information about consumers, and it’s long been fueling a debate about how to balance data privacy with letting businesses cater to their customers.

Colorado lawmakers decided to tackle the issue again this year with SB21-190, which unanimously passed the Senate last week. If it makes it to Gov. Jared Polis, Colorado would be the third state to pass a data privacy law, following California and Virginia.

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